Designing the Perfect Florida Short-Term Rental

Introduction

In Florida’s competitive short-term rental market, design isn’t just about aesthetics—it’s a booking strategy. The way your rental looks and feels directly impacts occupancy, nightly rates, and reviews. With thousands of Airbnbs across Miami, Orlando, Tampa, and the Keys, a well-designed space can set your property apart.

This guide explores how to design and furnish your Florida STR to maximize guest appeal, create Instagram-worthy moments, and boost profitability.

Embrace the Florida Coastal Aesthetic

Florida travelers expect a certain vibe—bright, airy, and connected to nature. The coastal aesthetic doesn’t mean seashell wallpaper, but it does mean:

• Light Colors: Whites, sandy neutrals, and soft blues.

• Natural Materials: Rattan, wicker, driftwood accents.

• Artwork: Local photography, nautical themes, tropical plants.

Must-Have Amenities for Florida Rentals

• Outdoor Living Spaces: Covered patios, hammocks, outdoor dining tables.

• Pools & Hot Tubs: A top filter on Airbnb searches in Florida.

• Smart Technology: Keyless entry, smart thermostats, and high-speed Wi-Fi.

• Beach Gear: Towels, umbrellas, coolers, and bikes.

Instagram-Worthy Features

Guests love to share experiences online. Small upgrades like a neon sign wall, a swing chair, or a mural can drive free marketing.

Functionality First

Durable furniture, easy-to-clean flooring, and climate-appropriate fabrics (think performance upholstery) are a must for high-turnover rentals in Florida’s humid climate.

Call to Action

Want to design a Florida rental that gets booked first? Contact us for design consultation services and referrals to local staging experts.