Managing Seasonal Demand in Florida Short-Term Rentals

Introduction

Florida’s rental market is driven by seasons. From snowbirds in winter to spring break crowds, occupancy rates fluctuate dramatically across the year. Successful hosts know how to adapt.

Florida’s Seasonal Breakdown

• Winter (Dec–March): Peak season for snowbirds and retirees escaping the cold. Highest nightly rates.

• Spring (March–May): Spring breakers, families, and festivals. Strong demand in Miami, Orlando, and the Panhandle.

• Summer (June–August): Families visit beaches and Disney. Hurricane season risk lowers occupancy in some areas.

• Fall (Sept–Nov): Slowest season; good for long-term stays or discounts.

Pricing Strategies

• Dynamic Pricing Tools: Use software like Beyond Pricing or Wheelhouse.

• Minimum Stays: Increase during high-demand weeks (holidays, spring break).

• Discounts: Offer weekly/monthly discounts during shoulder seasons.

Marketing Adjustments

• Winter: Target northern U.S. and Canadian travelers.

• Spring: Appeal to younger groups and families.

• Summer: Highlight kid-friendly amenities and beaches.

• Fall: Market to remote workers for extended stays.

Call to Action

Want to maximize income year-round? Contact us for a custom seasonal pricing plan for your Florida rental.