Marketing Your Florida Short-Term Rental

Introduction

A beautiful property won’t get booked if no one sees it. Marketing is the backbone of STR success in Florida, where competition is fierce in hotspots like Miami Beach and Orlando.

Professional Photography

Properties with professional photos earn 40% more revenue than those with amateur shots. Showcase:

• Outdoor living spaces

• Pools, hot tubs, and views

• Lifestyle shots (set dining table, cocktails by the pool)

Optimizing Your Airbnb Listing

• Use location keywords: “Miami Beach luxury rental,” “Orlando family villa near Disney.”

• Highlight unique features: dock access, rooftop views, or themed bedrooms.

• Write detailed, lifestyle-driven descriptions that paint a picture for guests.

Multi-Platform Strategy

Don’t rely on Airbnb alone. List on:

• VRBO for family travelers.

• Booking.com for international guests.

• Direct Booking Websites to save on fees.

Seasonal Promotions

Florida STR demand fluctuates with snowbird season, spring break, and summer family travel. Adjust minimum stays and pricing accordingly.

Leveraging Social Media & Influencers

Instagram and TikTok are powerful marketing channels for Florida rentals. Partner with micro-influencers to showcase your property in action.

Call to Action

Want more bookings and higher rates? Contact us for a custom Florida STR marketing plan designed to keep your property competitive year-round.