Top Florida Cities for Profitable Short-Term Rentals

Introduction

Florida isn’t just America’s vacation capital—it’s also a short-term rental investor’s dream. But profitability varies greatly by location. Some cities have sky-high nightly rates but strict regulations, while others offer stable occupancy with fewer restrictions.

Here’s a breakdown of the most profitable Florida STR cities in 2025, based on average daily rates (ADR), occupancy, and regulatory environment.

Miami

• ADR: $250–$400

• Occupancy: 65–75%

• Pros: International tourist hub, year-round demand, luxury appeal.

• Cons: Miami Beach has heavy restrictions; focus on Downtown, Brickell, and Wynwood.

Orlando

• ADR: $150–$250

• Occupancy: 70–80%

• Pros: Proximity to Disney, Universal Studios, convention centers.

• Cons: Oversupply risk; best returns near theme parks.

Fort Lauderdale

• ADR: $220–$350

• Occupancy: 65–75%

• Pros: Cruise port, boating capital, international travelers.

• Cons: Strict registration, noise enforcement.

Tampa & Clearwater

• ADR: $180–$300

• Occupancy: 60–70%

• Pros: Gulf Coast beaches, sports tourism, growing convention traffic.

• Cons: HOA restrictions common.

Jacksonville & St. Augustine

• ADR: $150–$250

• Occupancy: 55–65%

• Pros: Lower entry prices, historic charm.

• Cons: Smaller market than Miami or Orlando.

Panhandle (Destin & Panama City Beach)

• ADR: $200–$350 (seasonal peaks)

• Occupancy: 55–75% depending on season.

• Pros: Summer demand, family travel, affordable property prices.

• Cons: Highly seasonal; hurricane risk.

Call to Action

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